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McKinsey & Co X PBSN Case Competition

1st place2026

Competition Context

PBSN's Connect Conference is Western's premiere consulting conference sponsored by top management consulting firms McKinsey, Bain, and BCG

1st - McKinsey & Co X PBSN Case Competition

Project Overview

VitalRise is a mid-sized yogurt company looking to enter the functional beverage market, how should we go about it?

Problem Analysis - Competitive Analysis and Key Takeaways

Problem Analysis

VitalRise is entering an ultra competitive market with established brands in both high end options like Core Power and lower end options Premier Protein. Given that the brand has an established presence in the healthy yogurt space, sub-branding would be the best way to enter the market.